ABOUT:

Logic is one of the leading electronic cigarette brands in the United States. Their emails to their vast database of contacts provide their customers with promotional material and valuable product information. I was responsible for the art direction, and project managed the monthly email campaigns. In the summer of 2019, I designed a few concepts for a new homepage. I created prototypes and used UX design principles to create a user-friendly experience.

When it came time for holiday creativity, the brainstorming began in late summer, early fall. The process started with creating mood boards that were presented to marketing management on the Logic team. Once they approved a direction, I typically designed two concepts for November and December emails. After they chose a concept and design direction, I would then purchase any props needed for the product photoshoot. I photographed several different placements of the vape product, per the approved design direction. These were then incorporated into the monthly email creative.