About:
Curated, created, managed, and directed an award-winning video series, ‘Forty Pints at 40 Pine’, named after the in-house bar at a marketing agency on 40 Pine Street. The design for the brand came from the direction to be vintage, reminiscent of a western saloon. I took part in the concept creation phase by creating a mood board and a few logo concepts and ultimately designed the brand around the final chosen logo. After our team finalized the logo, I ordered custom glassware for the videos.
The video series focuses on entrepreneurship, personal hobbies, and, of course, booze. The host invites each entrepreneur to an interview and asks them to bring a drink of choice to discuss in the video. I gave the photographer and videographer the art direction for the videos and managed the media content and the interview schedule.
Partnering with the social media department, I created the schedule for when a video was ready to post on Instagram and YouTube. When the video was in editing, the posts were as follows:
- Thirty-second teaser.
- Five-minute IGTV video.
- The full video was posted on YouTube.
- Day-after post highlighting the featured drink in the video.
Other posts included ‘Drink of the Month,’ which showcased a monthly video of one of the agency’s employees making a cocktail of their choice.
