Branded Wall Art

Led art direction for a large-scale vinyl wall installation in a newly renovated office in Morristown, NJ. The concept draws from the town’s history as George Washington’s winter encampment (1779–1780), using recognizable landmarks to ground the space in something familiar and local.

The designer drew a cohesive, hand-drawn illustration that feels approachable and dynamic, bringing personality to the environment rather than making it feel overly corporate. At the center of the composition is the tagline “Make a Brand Impact.™,” written by me as part of a broader brand evolution.

The typography balances bold, structured letterforms with expressive script, allowing “Brand” to feel more human while “Impact” carries weight and clarity. The result is an immersive piece that connects the brand to its surroundings while reinforcing a strong visual identity.