In the spring of 2023, I collaborated on a team to launch the 🌸 Be the Most Gift Guide 🌸 for Claire’s. The global retailer believes each new season presents an opportunity for customers to reinvent themselves by expressing their unique style. With that in mind, our team created a shoppable experience, visually consistent with the Spring campaign direction, that offers a range of content, including top trends, styling tips, looks to love, and an interactive Easter basket gifting experience. It’s engaging, inspirational, and on-trend with their GenZalpha (Gen Z + Gen Alpha) customer base.

Deliverables:

• Interactive, shoppable webpage for desktop and mobile
• Style Guide

Explore the Gift Guide here: Link
Gift Guide style guide: Link

Initial Design Concept & Prototype: