With a new piercing experience in place, Claire’s approached us to deliver fresh landing pages based on the new ‘Pierced by Claire’s’ 2023 rebrand initiative. Being committed to staying ahead of the curve, they were excited to showcase the piercing experience possibilities in the age of augmented reality. With Claire’s, piercing becomes a fully immersive digital experience, featuring a virtual earring try-on feature and a customizable piercing builder. Our goal was to demonstrate how Claire’s has embraced these latest technologies by providing the best possible service to their customers. With a custom virtual try-on feature, customers could experiment with various earring styles and find the perfect look for them. These landing pages were built to educate the customer and give them the tools to customize their ear print to reflect their unique style and personality.