In 2022, Claire’s requested redesigned Halloween landing pages for North America, the UK, and France. Inspired by a play on their tagline “Be the Most You,” I came up with the concept “Be the Most Boo.” With my art direction, I collaborated with an animator to create the gif that transformed their tagline into a more spooky version. In addition to the landing pages, we created complimentary email marketing templates and digital banner ads to promote Halloween across their website and owned media channels.

The landing page design and tagline have become a lasting template that is still in use today: Claire’s Halloween Landing Page.

Mobile Version: