About:

Provided Art Direction for a vinyl wall wrap in a newly renovated office in Morristown, NJ. The town is well-known for its rich history surrounding George Washington as it houses the home where he and his troops resided during the winter of 1779–1780. My goal for the designers was to bring in recognizable landmarks from the town. The focal point of the artwork is the newly established company tagline, “Make a Brand Impact.™” I created with the most recent branding effort in 2020. I gave direction for the tagline’s typography, which resulted in a pleasant mix of bold type and script combination. The strokes and lines are lighthearted and imperfect, which gives life and movement to the piece.